SCHUTT LAW FIRM, P.A.
Phone: 239.540.7007
Blog
02/18/2020
Listing photos are no longer enough when it comes time to sell a home. To really get the attention of potential buyers, use these tips to create an eye-catching listing video.

Tips to Make a Real Estate Listing Video

Listing photos may be enough to spark a bit of interest in some potential buyers. However, if you want to spark their interest and keep it, then a listing video is a better idea. Since most people shopping around for a home will look online for the right one, it only makes sense to give them a video that highlights your home's best features. To make your own video and reap the benefits of it, use these tips.

Get Some Inspiration

Before you get too excited and start shooting your video, you first need to do a bit of planning. A good place to start is watching other listing videos. This will give you a better idea as to what should be included in your video, what potential buyers want to see, and even inspire shots in your upcoming video. Take notes as you watch videos so that you have a more solid grasp of what you want your video to be like and what you don't want it to be like. Watch more than one video so that you can gather multiple sources of inspiration.

Plan Your Video

After gathering your inspiration for your video shoot, it's time to plan your video. When watching inspiration videos, take note of how long most listing videos are. This will give you a better idea of how long yours should be so that you can better plan how long you will focus on each space in your home. This will make it easier to plan how you want to shoot each room and what sorts of shots you want to include. Create a list of shots and the order in which you want to shoot your video. This will ensure you don't leave anything out of your final edit.

Prepare Your Home

Once you have a better idea of what you want your video to include, the next step is to prepare your home. Just like you get dressed up and do your hair when you know your photo is going to be taken, your home will need similar preparation. Start by deep cleaning your home so that it looks spotless on camera. After this, it's time to declutter the different rooms in your home. You want to make the rooms in your home look big and spacious, which is easier to achieve when they aren't crowded with excess furniture or knick-knacks. Keep in mind that it won't look the same on camera, so test it out on camera before deciding you're done. Whether you're buying or selling a home, it's important that you understand why title insurance in Fort Myers is a must. To learn more about the importance of title insurance, contact the title insurance experts at Schutt Law at (239) 540-7007.

Video Basics

When you're ready to start shooting, there are a few other things to consider first. Before you get to work, it's important that you master some video making basics. First off, focus on getting the lighting right. If your home looks dark, this won't look particularly exciting or inviting to potential buyers. They may even click out of the video before you have a chance to wow them. You don't have to purchase a lighting kit to achieve this either. Gather some lamps from around your home and use warm-toned bulbs so that your home doesn't end up looking cold and uninviting. Another thing to consider are your camera movements. Keep the camera steady and shoot your video in the same orientation all the way through.

Less Is More

After shooting your video, you'll need to start the editing process to put all the shots together. When editing your video, you may play around with things like transitions. These are a great way to get from one shot to the next smoothly but do keep these simple. Overcomplicated or embellished transitions will be distracting and can make your video look cheesy.

Publish Your Video

When your video has been edited, it's time to post it online. Before posting it, you'll need to come up with a title and description for it. Your title should be short but descriptive. You want it to be accurate to your video because clickbaity titles won't guarantee views. Your description should also be to the point and accurate. Don't forget to include a call to action and your contact information so that interested buyers can contact you easily.

Get Title Insurance in Fort Myers

Not sure why title insurance in Fort Myers is a must? Learn all about why it's so important by contacting the friendly title insurance experts at Schutt Law. Give them a call at (239) 540-7007 to get your questions answered.